Lite-On has this week started shipping the iHOS104, an afforable BD-ROM internal drive. The new release features a SATA interface and 2MB of buffer memory, is bundled with CyberLink's TrueTheater HD software, and provides read speeds of 4x for BD-ROM, BD-R, and BD-RE, 8x for DVD-ROM and 32x for CD-ROM.

"Slowly but surely the Blu-ray Disc format is growing in popularity. By reducing the end-user price of a Blu-ray Disc playback device for PCs, Lite-On facilitates consumers who want to upgrade their system to enjoy High Definition content playback on their PC from a Blu-ray Disc, without making a high investment," says Jelmer Veldman, Marketing Manager for Lite-On in Europe. "Furthermore, the BD-ROM drive has a high value Cyberlink software package included, which will change the way people watch video content from a PC."

The iHOS104 is now available in the US for $69.99 and will reach Europe next month.